Hunters love Keystone Light. That’s a fact. So every year, Keystone places specially designed cans with deer heads and antlers in select cases of Keystone Light. The more KL you drink, the bigger the rack you can build by stacking cans. To help hunters bag a buck of their own, we teamed up with taxidermy specialist Chuck Testa for a series of “beer hunting” tips.
Keystone Light used to be the beer of frat guys. In this campaign, we went after a new target: older guys who used to be frat guys.