Cider was once the favored drink of rough n’ tumble guys from yesteryear. To remind today’s drinker of that fact, we created some TV and digital that could’ve come out of the 1800s (if TV and the Internet existed in the 1800s).

What do you get when you cross the 1800s and going viral? Hoof-and-mouth disease.

The most revealing ad in the SI Swimsuit Issue this year? Not this one.